There are as many companies on the market saying ‘we’re the very best SEO agency in the world’ as you can find SEO agencies on the planet! How will you know which one is truly the best qualified and suited to your needs with all of these claims out on the web?
As with all things in the business world, what your business needs will be different from what another one will need. It could even vary between competitors in exactly the same industry. Your first task for choosing the great SEO agency would be to look at yourself.
Looking at your company to determine your SEO needs
Your first task is to think about what it is you want to accomplish with your SEO campaign. Unless you have a clear goal, with measurable successes, your campaign is more likely to fail. This responsibility is on you, not who you hire, so be sure that you are ready to hire on an SEO company before you achieve this.
marketing agency online would be to think beyond just those three words – search engine optimisation. Yes, you wish to bring more visitors to your site by obtaining a higher search rank, but how will this happen? Does the business you are considering offer other services such as social media consultation, link building, design and copywriting? Having an organization on hand that may handle all of this eases your needs to possess to go searching for web related companies over and over again.
Talk to your business associates
OK, you know what you should do with your website and you also know what services you need to have provided to you. Now you should start getting real data and information from individuals who really matter: your business contacts.
If you know anyone who has already hired an SEO agency, and gotten great results, you have to talk to them and find out what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you will discover randomly online.
Get types of past success
Once you have found an excellent SEO agency you should get yourself a quote from their website and see what they have actually accomplished. A portfolio of past clients, who it is possible to contact if you wish, may be the most valuable thing that any reputable SEO firm will need to offer you.
The last point I would like to bring up is usually to be cautious with outrageous claims made at any stage of the procedure such as:
“We guarantee lots one ranking” – this is impossible to guarantee, regardless of how good an SEO agency it is.
“We won’t alter your site” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your website to hundreds of se’s.” Who cares? Everyone uses Google anyway! Being put on a few core directories is important, but hundreds? You’re just creating spam.